Monday, May 19, 2014

Why You May Need Someone to Mind Your Business Writing

When you start a new business from home, every penny counts. Income is likely to be unpredictable while you get your business established, and you are also likely to be offering your goods and/or services at a bargain introductory price. This pushes many new home business people into saving money by writing their own communications - web-pages, advertisements, blogs, promotional articles and so forth. However, this can be one of the biggest mistakes to make.
From years of proofreading experience, I know that people read what they think they have written, and so find it difficult to pick up the errors in their own writing. Word processor spelling and grammar checks can pick up many errors, but they are not infallible and a set of skilled human eyes are needed to to make sure the writing is accurate.
Errors in writing matter for two reasons. Firstly, they give the impression that the writer is unprofessional - careless, or even uneducated. Writing 'effect' when you mean 'affect',' there' when you mean 'their' and other common errors all give a bad impression, even in the modern world of text-speak. Secondly, stray words often creep into writing that has been altered several times, and the meaning of the text can be mangled as a result.
Even more than proofreading, editing advice can be invaluable. Your meaning may be crystal clear to you, but not to someone with little or no knowledge of your business. Your customers will need to see certain key information quickly if they are not to lose interest and decide to buy elsewhere. As a business person, you are bound to be enthusiastic about your product, and keen to impress upon your potential customers the quality and value of what you provide. An editor can read your text, suggest a better order for the points you want to make, and make sure the key information is immediately obvious. They may also be able to explain things more simply than you have been able to do, and all these factors will help to get you a sale. In addition, as the editor doesn't have your detailed knowledge of your business, they will be able to tell you if there is information they would have liked to see which you have overlooked.

Wednesday, April 23, 2014

Read The Fine Print - Good Habits Make Good Sense

Well another day of exploring the internet universe of different types of online businesses and I learned something that I want to share with all of you looking for that perfect internet business. First off always read the entire offer. Especially the small print. If you look at the bottom of the site page you'll usually find the Terms of Use, Terms of Service or T.O.S. Take a few moments to read through it. That's right..I know it's a pain in the processor, but usually the T.O.S. will let you know what the site actually offers and what the site expects from you. You can also find out who to contact in case you have questions about the site. Sites that are "out to get you" by taking your hard earned money will not always be upfront with you about all things.
This can save you a lot of headaches later on. Also if you're not clear on something don't hesitate to contact their customer support team, email them if you're not sure about "any" certain part of what you're reading. Always take a few worthwhile minutes to check out any site you're considering. One good way to check out a site is to use the website called Ripoff Report. Its kind of like the Angie's list for websites. Or just Google the name of the website and often times there will be reviews written about it. Not all reviews are valid because disgruntled people may try to make the site look bad by writing negative feedback. Its important that you are clear about the site you are considering doing business with. The valid website will have a support team who is always happy to answer your questions. Usually within a reasonable amount of time. So check your email often until you receive an answer. If its been several days go back to the site and click on "Contact" which is usually located at the bottom of the page.
You can usually send an inter-office message to them or a phone number may be listed for you to call with your questions. One of the things learned was you have to be careful about what you sign up for. A legitimate site will always want to help you to understand what they are all about. After all..they want you to register with them. Especially watch out for Trial Offers. You need to be clear on how long the trial lasts and how much $ you'll be paying once the trial expires. Of course you can cancel the trial before the trial period runs out but make sure you keep track of the trial time or you could find yourself with a surprise charge, and no one likes those kind of surprises. Don't forget the Privacy Policies too. It has information that is important and useful. It will tell you about how they use your information.
Although it may take a few moments of your time to read the terms and privacy policies its well worth it. I'm sure you've heard the expression, "Read the fine print." Well the same goes for registering with any website. Get into the habit of reading the terms and there will be no unwanted surprises later on. As you become more familiar with reading the T.O.S. and Privacy Policies, you'll get accustomed to knowing what to look for. Because a lot of these pages are similar in many paragraphs. That being said, don't take it for granted that every website will have the exact same terms, they don't. Which leads me to the saying: "An ounce of prevention is worth a pound of cure."